Audi focuses on premium sedan market to boost image in upmarket
March 6th, 2010
Audi is one of the leading luxury car brands in Europe. In the United States, however, Audi is still trailing Lexus, BMW, and Mercedes-Benz in terms of sales. In 2009, Audi sold 82,716 units in the U.S. while its competition was able to rid their inventories of double that sales figure.
Audi aims to focus on selling their premium sedans like the A6, A7 4-door coupe, and the new A8. This move is primarily to bring the brand to the higher segment of the market and catch up with the leaders of the luxury market.
The U.S. top executive of Audi is foreseeing the sales of the three sedans to make up the 25% of their North America sales pie chart in a matter of fiver years. Last year the A6 and the A8 comprised the 10% of Audi’s sales in the U.S.
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